ANNIE JOHNSTON

Not many people get to work with Lee Clow on a project near and dear to his heart, and I'm extremely fortunate to have had the chance to work with him. 

To launch a newly rebranded Best Friends Animal Society, we called on some of Instagram's favorite pet celebrities to help. With millions of already pet-friendly followers, there was no one better to help us get the word out than these adorable adoptees. 

We created a series of :15 Instagram films which launched on their own feeds, as well as a :60 Anthem PSA airing now. 

"For All You Love" celebrates the importance of putting the needs of others first and all the ways people care for the ones they love.

Lazy ear... infantile baldness... bulimic insomnia....There are a lot of problems we can't fix, but making L.A. a no-kill city isn't one of them. 

Every dog deserves leading nutrition from their wet noses to wiggly little butts.

In 2011 over 17000 healthy animals were killed in LA city shelters. Each one an individual, each one a loving pet worth saving.

Rather than creating another animal welfare campaign, NKLA harnessed the individual efforts of rescues, shelters and animal advocates towards a singular no-kill goal and gave them a rallying cry - NKLA.

A message and an idea to reflect the urban strength and pride of the city. It's not an advertising campaign for animals, it's a movement with a singular goal to make Los Angeles a no-kill city. Every cat and dog we featured in our campaign was adopted from Best Friends' Adoption Center in Mission Hills.