JOY TO THE LEMONS

To introduce a national audience to Coca Cola's newest beverage, we squeezed joy into the most sour of places: bottles of lemonades. We collaborated with illustrator Emilio Santoyo and illustration studio Hideyourtoys to create handcrafted illustrations for every flavor in wild postings and billboards across the country.

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JOY TO THE LEMONS

To introduce a national audience to Coca Cola's newest beverage, we squeezed joy into the most sour of places: bottles of lemonades. We collaborated with illustrator Emilio Santoyo and illustration studio Hideyourtoys to create handcrafted illustrations for every flavor in wild postings and billboards across the country.